HHARDLINE EQUIPMENT
Hardline Equipment warehouse in Atlanta
Made for the commercial floor

Custom gym equipment sourced for your floor.

Hardline Equipment carries selectorized and plate-loaded gym machines in stock, and arbitrages custom and branded equipment through a nationwide network of merchants and manufacturers. We handle sourcing, delivery, and installation.

Browse catalog
In-Stock
Select machines
Custom
Branded equipment
Full
Delivery & install

Custom Sourcing

We arbitrage custom gym equipment and connect you with the right manufacturers for your project.

Freight Nationwide

LTL freight from Atlanta. Lift-gate delivery included.

Install & Service

Certified install crews across GA, FL, AL, SC, TN, NC.

Multi-Merchant Network

Connections between multiple manufacturers for full project delivery.

The Catalog

Selectorized & Plate-Loaded

Nine flagship machines in stock. We also source custom and branded equipment through our nationwide merchant network - minimum order one unit. Pricing is quote-based and depends on freight, configuration, and volume.

Selectorized Chest PressChest

Selectorized Chest Press

SKU HL-CP-220

Converging press path with dual independent arms. Self-aligning seat and ergonomic grip options for neutral or pronated press patterns.

Stack
100 kg / 220 lb
Footprint
58" x 62" x 76"
Pec Deck Rear Delt ComboChest

Pec Deck Rear Delt Combo

SKU HL-PD-200

Dual-function pec fly and reverse fly with rotating handles. Smooth arc bearings and 11-gauge frame for commercial floors.

Stack
90 kg / 200 lb
Footprint
64" x 70" x 82"
Plate-Loaded Shoulder PressShoulders

Plate-Loaded Shoulder Press

SKU HL-SP-240

Iso-lateral press arms with diverging path. Counter-balanced movement reduces start tension by 18% for safer warm-ups.

Stack
110 kg / 240 lb
Footprint
60" x 64" x 84"
Assisted Pull-Up / DipBack

Assisted Pull-Up / Dip

SKU HL-AP-260

Dual-station assisted pull-up and dip tower. Hydraulic knee pad lock and grip transitions for narrow, wide, and neutral pulls.

Stack
120 kg / 260 lb
Footprint
62" x 74" x 92"
Seated Leg PressLegs

Seated Leg Press

SKU HL-LP-340

Linear bearing carriage with 45° press path. Adjustable foot plate and triple safety locks rated for institutional use.

Stack
155 kg / 340 lb
Footprint
72" x 60" x 58"
Seated Leg ExtensionLegs

Seated Leg Extension

SKU HL-LE-220

Cam-profiled resistance for matched torque curve. Six-position back pad and pop-pin range limiter for rehab protocols.

Stack
100 kg / 220 lb
Footprint
54" x 48" x 60"
Seated Leg CurlLegs

Seated Leg Curl

SKU HL-LC-220

Deep-set ankle pads track the natural arc of the knee. Pneumatic seat adjustment from 5'0" to 6'6" users.

Stack
100 kg / 220 lb
Footprint
54" x 50" x 60"
Hip Abductor / AdductorGlutes

Hip Abductor / Adductor

SKU HL-HA-180

Dual-function inner/outer thigh trainer. Single pop-pin conversion in under five seconds — no tools required.

Stack
82 kg / 180 lb
Footprint
58" x 52" x 60"
Seated Ab CrunchCore

Seated Ab Crunch

SKU HL-AC-180

Chest-pad crunch with anchored hip plate. Targets the rectus abdominis through a full 90° flexion arc.

Stack
82 kg / 180 lb
Footprint
52" x 56" x 64"

Engineering

Built to commercial tolerances.

Every in-stock Hardline Equipment machine is welded on a CNC fixture, primed, then powder-coated in our matte graphite finish. We pull samples from every production batch for load-cycle testing - 250,000 reps minimum before sign-off.

  • 11-gaugetubular steel frames, 3" x 3" main uprights
  • Aircraft cable7 x 19 stranded, 2,000 lb tensile rating
  • Sealed bearingsIgus & SKF, lubed-for-life on all pivots
  • Upholsterydouble-stitched contract-grade vinyl, 4 colors
Warehouse floor

Atlanta Warehouse

62,000 sq ft on Fulton Industrial Boulevard

About

Sourced nationwide. Delivered to your door.

Hardline Equipment was founded in 2013 by a pair of former commercial-gym operators who got tired of paying European prices for equipment that didn't survive a Southeast summer. We started as a small shop in East Point, brokering quality machines for local gyms.

Today we operate a 62,000 sq ft warehouse and fulfillment facility on Fulton Industrial Boulevard, just off I-285. We carry select selectorized and plate-loaded units in stock, and our team of freight coordinators and field installers connects you with multiple manufacturers and merchants for full project delivery.

We don't list dealer markups. You buy direct. Quote today, freight in 2-4 weeks.

Contact

Get a quote in 24 hours.

Tell us what you're outfitting — full facility, single machine, replacement parts. We'll respond with a detailed proposal and freight estimate the next business day.

Warehouse

4855 Fulton Industrial Blvd SW
Atlanta, GA 30336

Hours

Mon-Fri 8:00a - 6:00p ET
Sat 9:00a - 2:00p ET

Prefer to talk first?

Call (470) 948-0301 or email hardlineequipmentsales@gmail.com. For a faster turnaround, use the quote builder — add the machines you need from the catalog and submit your project details and we'll send a freight-included proposal within one business day.

Start building a quote